IOWA CITY, Iowa — The University of Iowa Athletics Department, in collaboration with Altius Sports Partners (ASP), announces the appointment of Scott Brickman as ASP General Manager for NIL/Strategy and Operations. Brickman, co-founder and former EVP and Chief Operating Officer of the Iowa Swarm Collective, is set to receive training and guidance from ASP while aligning his mission with Iowa Athletics to serve all athletes.
In his new position, Brickman will oversee all aspects of the school’s NIL FLIGHT program, including education for internal and external stakeholders, strategic guidance, and initiatives to maximize NIL opportunities for Hawkeye athletes. He will collaborate with the athletics department to develop diverse programs and resources supporting Hawkeye athletes in building their personal brands both within and outside the athletic arena. Additionally, Brickman will promote NIL opportunities to the wider Iowa City business community.
Beth Goetz, interim Henry B. and Patricia B. Tippie Director of Athletics Chair, stated, “Having Scott on-site is fantastic as we work collaboratively to help our athletes seize opportunities and connect with Iowa supporters. The partnership with Altius Sports brings numerous benefits to Iowa, and we’re excited about Scott opening opportunities for all student-athletes in their NIL pursuits, making a positive impact both on and off the field.”
Before he co-founded the Iowa Swarm Collective, Brickman spent five years serving as the UI Director of Development for Athletics. In this role, he acted as a campaign director and played a key role in securing transformative gifts that enhanced the overall experience for Hawkeye athletes. Iowa Athletics introduced its comprehensive NIL program, FLIGHT, over two years ago, in collaboration with INFLCR, providing tools for success in the NIL era for all Hawkeye athletes.
“The Hawkeyes are in my blood, and I am thrilled to be part of Altius Sports, continuing to contribute to the incredible success of the Iowa Athletics department. In this dynamic time in college sports, I am focused on helping our athletes to profit from their NIL while providing them with everything they need for success in both sport and life. I look forward to contributing to their personal and professional growth through the NIL program while collaborating with Iowa’s leadership,” said Brickman.
Added Matt Henderson, Deputy Director of Athletics, Revenue and External Relations: “We are excited to have Scott lead our department’s NIL team. His experience working with student-athletes, coaches, fans and sponsors makes him a great fit for this position. Many of our student-athletes are involved in NIL activities and we look forward to providing the additional support necessary to increase those opportunities.”
Born and raised in Iowa, Brickman received a baseball scholarship to the University of Northern Iowa. After graduation, he spent 18 years coaching baseball at the collegiate level, achieving conference championships, top 25 rankings, and NCAA Tournament appearances. In 2017, he played a pivotal role in leading the University of Iowa baseball program to a Big Ten Championship and its second NCAA tournament appearance in three years.
“Following a comprehensive search, bringing Scott on board is the successful outcome we were aiming for. His role at Iowa aligns with our mission to amp up student-athlete empowerment and drive the NIL rights agenda forward. With Scott’s background in college athletics, his strong business acumen, and his current role working alongside Iowa with the Swarm, we have found the perfect fit to elevate Iowa’s NIL program,” said Celine Mangan, Director, ASP College.
Launched in July 2022, the ASP NIL GM Program offers centralized NIL support services for 16 schools, providing customized education to navigate the changing NIL landscape. With trained ASP personnel stationed on campus, the program ensures student-athletes have the tools and resources to make informed decisions about their NIL opportunities, covering national issues such as licensing, sponsorship, agents, employment, labor, collective bargaining, Title IX, and other impending concerns.
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