(Radio Iowa) – Looking for fresh-picked sweet corn or ripe strawberries right out of the patch? Iowa has more than 220 certified farmers markets and many of us know they’re a great place to find a wide variety of produce, to interact with local growers, and to support the community. U-S-D-A Undersecretary Jenny Lester Moffitt says farmers markets offer Iowa’s small producers what’s known as a low-barrier entry point, where it’s affordable to sell directly to consumers. “It’s really important because when we have direct sales, right now in mainstream supply chains, anywhere from 14 to 15 cents of that consumer dollar, our food dollar, goes directly to farmers,” Moffitt says, “but at farmer’s markets, that price is seven times that.”

This is National Farmers Market Week and Moffitt says communities in Iowa and across the country are celebrating the role farmers markets play in supporting local agriculture. “Farmers are able to capture and keep a lot more money of the consumer dollars in their own pockets, which means they’re reinvesting in their farms, they’re reinvesting in local jobs in their communities,” Moffitt says. “Really importantly, they’re able to get healthy food that’s grown in their region to the members in their communities as well.” She says Iowans who are on SNAP or other nutritional programs can use their benefits at many farmers markets. The markets are also known for offerings like local honey, giant heirloom tomatoes, and fresh-baked pies and pastries.

Farmers Market (USDA photo)

“What’s really great is you can find products that you normally can’t find on store shelves, whether that is locally-grown produce or other types of grains,” Moffitt says. “Also, it’s a really great opportunity to be able to buy things from other local producers, whether that is jams and jellies, and other value-added products, or craft products as well.” Even in an agricultural state like Iowa, people can forget where their food comes from, so farmers markets are a perfect way to rediscover our roots.  “It’s also just a really great place to engage with farmers, to talk about how the food is grown, to be able to have that personal connection,” Moffitt says. “I know we all really love and thrive when we’re talking with producers that are growing the food that we’re enjoying.”

You can find a farmers market near you by visiting the USDA’s Local Food Directory (https://www.usdalocalfoodportal.com). Before entering the government sector, Moffitt raised organic walnuts on a family farm in California. She’s now the U-S-D-A’s Under Secretary for Marketing and Regulatory Programs, the first woman to hold the post.