United Group Insurance

Iowa WIC partners with Hy-Vee to offer online shopping, pick-up services

News

July 7th, 2024 by Ric Hanson

DES MOINES — The Iowa Department of Health and Human Services (HHS)’s Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is expanding a partnership with Hy-Vee stores to offer online ordering and pick-up for participants.

“This is yet another incredible example of a public-private partnership that will greatly benefit individuals receiving WIC benefits in our state,” said Kelly Garcia, HHS director. “The goal of this program is to provide easier access and convenience—and every parent of young children wants the convenience while balancing work and life.”

Qualifying individuals can use their eWIC card during the online checkout process and easily pickup their items at their nearest participating Hy-Vee store.

In February 2024, the pilot began with one store in Des Moines and in early June expanded across Iowa and into Minnesota and Nebraska, through a grant from the Center for Nutrition and Health Impact.

The WIC program was established nationwide in 1974, with the first Iowa clinic opening in Davenport, Iowa in March 1974. WIC provides supplemental nutritious foods, health care referrals, breastfeeding support and nutrition education for low-income pregnant, breastfeeding, and non-breastfeeding postpartum women, and to infants and children up to age 5 who are found to be at nutritional risk. In 2024, WIC celebrates 50 years of providing support to the mothers, children and families in Iowa to assist them in leading healthier lives. WIC is a program of the Food and Nutrition Service of the United States Department of Agriculture. To learn more about Iowa WIC, visit: https://hhs.iowa.gov/programs/food-assistance/wic-Iowa