CHICAGO, Ill. – For the first time in network history, the Big Ten Network had two women’s athletic events bring in over one million viewers. On Saturday, March 9, the semifinal matchup between Iowa and Michigan delivered 1,075,000 viewers, making it the most-watched women’s athletic event in BTN history. The game between Iowa and Penn State on Friday, March 8, saw 1,040,000 viewers tune in to the quarterfinal matchup.

The two tournament games rank as the second and third most-watched basketball games in BTN history. The all-time record of 1.2 million viewers was set during the 2022 men’s tournament in a game between Michigan State and Wisconsin on March 11, 2022.

The previous record for a women’s athletic event of 657,000 viewers was set earlier this year on Feb. 8, 2024, in a women’s basketball matchup between Iowa and Penn State.

For the third consecutive season, Big Ten regular season women’s basketball and the TIAA Big Ten Women’s Basketball Tournament were the most watched in Big Ten Network history. Viewership of the TIAA Big Ten Women’s Basketball Tournament on BTN was up +141% year-over-year, averaging 361,000 viewers per game.

2023-24 regular season women’s basketball coverage on the Big Ten Network averaged 101,000 viewers per broadcast, a year-over-year increase of +46%.

All viewership data is attributed to Nielsen Media Research.