(Radio Iowa)- The governor has proclaimed this (Friday) as the Day of Kindness in Iowa, as residents are encouraged to intentionally do something nice for someone, even if it’s a small act. Kara Matheson, a vice president at the West Des Moines Chamber of Commerce, says they launched this project a few years ago as a way to make a positive impact on the community and it’s grown into a statewide event. The chamber’s holding what it’s calling the Socks of Love campaign. “We call upon the community, businesses, schools, families, and everyone in between to come out to the West Des Moines Chamber and bring any amount of new socks that they would like to donate,” Matheson says, “and then we are going to pass them along to West Des Moines Human Services to be distributed from there.”

While most Iowans can’t make the drive to West Des Moines today to donate socks, they -can- hop online and make a donation of as little as ten dollars to have several pairs of socks delivered to the effort. Last year was the debut year for the socks campaign. “We were hoping for around 100 pairs of socks in our first year, and the community really showed up and we actually ended up with 865 pairs of socks,” Matheson says, “which was incredible.” Matheson is hoping people will take this day to heart and try to do something more than pay for the hot beverage of the person behind you in the drive-through lane.

Several members of the West Des Moines Chamber with the 2023 haul of socks

“The sole purpose of Day of Kindness is to encourage the public to do any simple act of kindness,” Matheson says. “You hear of those Pay It Forward lines at coffee, but any act, even writing a kind note, giving a nice compliment to a stranger, these little acts of kindness truly go a long ways.” She says studies show acts of kindness benefit not only the receiver, but also the giver.