ROSEMONT, Ill. & SANTA MONICA, Calif. (November 20, 2023) – The Big Ten Conference and Big Ten Network today announced a groundbreaking partnership with Greenfly, the leading platform for short-from content capture, organization, and distribution, to power the flow of digital media assets for thousands of Big Ten student-athletes. The multi-year partnership will allow the conference to provide student-athletes across 14 member institutions sophisticated access to tailored content they can leverage to build their brands.

The Big Ten turned to Greenfly as a solution to empower student-athletes in growing their social media presence and platforms. For the first time, Big Ten student-athletes will have access to the very same tools that the world’s leading professional leagues, teams, and athletes use to enhance their digital presence and engage with audiences around the globe.

“Greenfly’s proven technology has given athletes from the most prominent professional leagues around the world the ability to tell their story and engage a community,” Big Ten Commissioner Tony Petitti said. “We want to provide Big Ten student-athletes with the same level of technology. As broadcast coverage of Big Ten athletics continues to expand, this partnership is going to transform our ability to support student-athletes as they build their online presence and connect with fans, brands and alumni around the world.”

Greenfly’s technology will sort and organize thousands of incoming assets into curated galleries and make them immediately accessible to student-athletes. Broadcast content from the Big Ten Network and other conference partners will make its way to student-athletes.

“Powering the digital media ecosystem of the Big Ten will help the conference set a new standard for supporting student-athletes, and for storytelling and engaging their fans,” Greenfly CEO Daniel Kirschner said. “This is a game-changing opportunity for student-athletes to build their brands. In this transformational moment in college athletics, the Big Ten is leading the way in its commitment to address the content needs and opportunities for its community. We couldn’t be prouder to partner with the conference to help deliver this vision.”

Big Ten student-athletes across many sports will have access to Greenfly’s cutting-edge content tools – allowing them to create, receive and share compelling photos and videos with fans on social media. The technology is currently being used by leagues, teams and federations around the world, including MLB, the PGA Tour, the NHL and the NBA. The partnership with the Big Ten Conference marks Greenfly’s first broad collaboration in college athletics.

As the content licensing agent for the Big Ten Conference and Big Ten Network, Veritone will introduce an NIL footage licensing program to power the partnership, which enables student-athletes to use Big Ten footage on their social media platforms to help them build their personal brands. The program will also provide a pathway for student-athletes and their NIL partners to license Big Ten footage through Veritone for use in commercial endeavors.