IRVING, TX – Today, the Big 12 Conference announced Air Force Reserve as the first-ever title partner for the inaugural Big 12 Pro Day to be held in March of 2024.

The partnership affords Air Force Reserve strategic integration across the venue and on NFL Network’s broadcast of Pro Day, including full integration into the Big 12’s digital activation strategy. Air Force Reserve recruits and enlistees will receive unprecedented access to the event and will have the opportunity to compete with one another in Pro Day-inspired drills.

“I’m pleased to welcome Air Force Reserve as the first-ever title partner of the inaugural Big 12 Pro Day,” said Commissioner Brett Yormark. “Through this partnership, Air Force Reserve will see in-depth integration across one of our Conference’s most anticipated moments. As we continue to build new events for the Big 12 Conference, partnerships such as this will be crucial to their growth.”

“The Air Force Reserve’s dynamic partnership with the Big 12 provides us a tremendous opportunity to generate awareness and stoke interests of serving among its fans,” said Maj. Brian Murray, Deputy for Strategic Marketing, Air Force Recruiting Service at Joint Base San Antonio-Randolph, Texas. “By aligning with the Big 12 and its member schools, we forge a powerful connection to a diverse and vibrant audience.”

The Big 12 Pro Day is a first-of-its kind event and will be operated in cooperation with the National Football League. The event will take place at Ford Center at The Star in Frisco, Texas, and will be the first-ever conference-wide pro day, showcasing Big 12 football talent at a world-class facility. The Big 12 and the NFL are partnering to reimagine student athlete evaluations with state of the art medical and player skill assessments designed to maximize the prospect experience.

In addition, the NFL Network brings its talent and production capabilities onsite to capture drill performances and workouts as well as provide expert commentary and analysis, packaged into nightly coverage of the event on NFL Network. The Big 12 Pro Day also will be featured within additional NFL Network programming and promoted across NFL digital and social channels.