Community Foundation wins Pinnacle Award for total marketing campaign
April 28th, 2023 by Ric Hanson
(Omaha, NE) – The Community Foundation for Western Iowa was honored, Wednesday (April 26), to accept a regional award given for excellence in marketing material. The organization received a Pinnacle Award for “Total Marketing Campaign” in the Not-For-Profit category during AMA Omaha’s Pinnacle Awards at the Truhlsen Events Center at UNMC. The Omaha Chapter of the American Marketing Association annually hosts the Pinnacle Awards to celebrate area organizations and their most successful marketing campaigns from the previous year.
Campaigns were judged by three AMA Chapters across the United States — Charleston, Cincinnati, and San Diego — based on metrics and measurable tactics. Judges looked at results-based marketing campaigns and their impact in the community. The Community Foundation’s “Total Marketing Campaign” entry encompassed its recent name change and rebrand, including a new logo, updated website and social media posts — all designed and managed in-house — and with brand awareness videos from local producer, Craig Carlsen.
Donna Dostal, President and CEO of the Community Foundation said “This project is a culmination of 18 months of research, community engagement and internal leadership discussions resulting in not only a name change, but also a complete brand strategy. It is wonderful to be recognized for hard work that ultimately, we believe, will help result in building a culture of philanthropy, enhanced by better community engagement throughout the nine western Iowa counties that we serve.”
The following individuals attended the awards dinner and celebrated the Community Foundation’s highest honor in the “Total Marketing Campaign” category – Mick McKinley, current board chair and executive committee member; Kelly Summy, founding member, past board chair, and finance committee member; Tony Tauke, past board chair, investment committee member, and education committee member; Craig Carlsen, marketing and communications committee member; Catrina Trabal, Community Partnerships Manager at the Community Foundation; Rachel Morehead, Marketing and Engagement Manager at the Community Foundation; and Donna Dostal, president and CEO.
“We are delighted to be recognized as a Pinnacle Award winner by AMA Omaha – it is such a tremendous honor and moment of immense pride,” said Rachel Morehead, Marketing and Engagement Manager at the Community Foundation for Western Iowa. “To be able to create and coordinate the rebrand and name change with our marketing committee, board of directors and Foundation team was such a rewarding experience, and this award is a moment for our entire team to savor and celebrate!”
Community Foundation for Western Iowa,, formerly Pottawattamie County Community Foundation, is your connection to creating a lasting legacy and ensuring western Iowa is strong, vibrant, and attractive for years to come. The Community Foundation provides a highly personalized plan tailored to each individual or family’s charitable goals, financial interests, and desired impact.
The Community Foundation for Western Iowa is nationally accredited by the Council on Foundations (www.cfstandards.org), is overseen by a volunteer board of leading citizens, and run by professionals with expertise in identifying the needs of western Iowa.
Mission: The Community Foundation for Western Iowa is dedicated to creating a lasting legacy in our region by engaging our citizens and communities for durable change and fostering a culture of philanthropy. This is where giving grows.