712 Digital Group - top

Cass County Supervisors discuss funding for Tourism Director position

News

December 20th, 2022 by Ric Hanson

(Atlantic, Iowa) – The Cass County Board of Supervisor’s today (Tuesday) heard from Brigham Hoege, Cass County Tourism Volunteer Kenner Baxter, CADCO Executive Director Jennifer McEntaffer and Bailey Smith, with the Atlantic Area Chamber of Commerce, as a follow-up to their meeting last week, where the group asked the Board for funds to create a Cass County Tourism Director for a two-years.

For the past number of years, the Supervisors have provided $5,000 in funding to Cass County Tourism annually. The funds have primarily been used for county event marketing. Minimal funding was used to reimburse Baxter for the costs of attending regional and state tourism events, where she has represented Cass County. Baxter announced this past Spring, that she intends to step away from the position.

Last week, the group proposed forming a 501 (c) 6 non-profit organization to create a full-time or possibly part-time director, to take on a more comprehensive approach to marketing the various attractions, including in-person attendance at conferences, brochures, and an online presence — to name a few.

Board members individually mentioned that in speaking with the constituents they are responsible to, most are opposed to the creation of another office using government funds. Supervisor Steve Green..Mark O’Brien and Bernard Pettinger….

O’Brien said the people he’s spoken with feel tourism falls under the responsibility of CADCO (Cass-Atlantic-Development Corporation) and the Chamber, under the category of economic development, to which Chamber Director Bailey Smith said those entities should receive more funding from the public. Wendy Richter, who was elected to the Board of Supervisors in November, said she had her own concerns about the proposal, as she understands it.

She wondered also, as a 501 (c) 6, how a candidate for the position would receive benefits (Healthcare, etc.).

In the end, the Supervisors tabled action and discussion on the proposal until Board Chair Steve Baier has a chance to explore how Golden Hills RC& D would handle the matter, including promoting tourism and possibly grant writing.