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A New Way to Promote Adair County: New logo

News

June 25th, 2020 by Ric Hanson

Adair County Tourism officials are pleased to announced they have a new logo. The design is the creation of Adair County native Rachel Scheel. ACTC commissioned the logo to help market and promote the county’s tourism attractions and businesses in print and digital media.

Scheel, a 2017 Nodaway Valley graduate, says “It is so cool to represent Adair County.” Currently residing in Ankeny, Scheel completed her degree in graphic design at DMACC and is employed by Wee’s Tees in Ankeny. Scheel’s work is familiar to the NV community. She designed the graphic for the gym floor as a student. She also gained recognition this summer with her winning entry in the Iowa State Fair Blue Ribbon Foundation t-shirt design contest.

Terri Queck-Matzie, ACTC chairman, says “We’re very pleased to have the talents of a bright young artist like Rachel available to us. She did a wonderful job creating a design that encompasses our key branding elements – rural, modern, artistic, active, peaceful, natural and rooted in history. And, of course, our designation as Iowa’s Garden County.”

Scheel says she tried several sketches before she settled on the design. “At first I wanted to include specific landmark locations, but in the end I wanted a more all-inclusive logo,” she says. “I grew up in Adair County with a love for the nostalgic small towns and prairies, and the prairie seemed to cover all of the main components I wanted, while not resting on one particular spot.”

Information on events and sites to visit in Adair County can be found on ACTC’s Facebook page Adair County Iowa Tourism.