For the next couple of weeks (July 17-30), Hy-Vee will be asking customers to join the> Hy-Vee mission to Kabloom deserving individuals and organizations with a room full of roses in support of Hy-Vee’s Petals for Pedals to benefit Variety, the Children’s Charity. Participation for the community is easy. First purchase a few dozen roses for only $10 per dozen at your local Hy-Vee or online at Hy-Vee.com. Second, choose a deserving individual or organization to Kabloom and prepare to surprise them with a room full of roses. Third, take a picture or video of the surprise. Forth, upload to Facebook, Instagram, twitter, YouTube and/or Snachat using #Kabloom.

Kabloom recipients at the Ann W. Wickman Child Development Center in Atlantic (photos submitted)

Petals for Pedals is a promotion the Atlantic Hy-Vee and others across the State are doing, in partnership with Variety, the Children’s Charity, all Hy-Vee locations will sell one dozen roses for only $10 from July 17-30th. For every dozen roses sold, a portion of the proceeds will go toward giving bikes to deserving children.