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Hy-Vee grocery says 1M pounds of ‘ugly’ produce sold

News

June 10th, 2017 by Ric Hanson

WEST DES MOINES, Iowa (AP) – An Iowa-based grocery Hy-Vee has saved 1 million pounds of produce from landfills with its Misfits produce program since January. Television station KCRG reports that for the past four months, Hy-Vee has been selling “ugly” produce at a lower cost to customers.

“Ugly” produce are fruits and vegetables that would normally go unsold due to minor cosmetic anomalies that do not pass the industry’s size and shape standards. The produce is sold on average at a 30 percent discount and is based on what is seasonably available.