Sprint car racing’s biggest event is getting a new title sponsor. 5-hour Energy and the Knoxville Raceway have struck a deal that will make the energy drink the title sponsor of the Knoxville Nationals. Terms of the deal were not released but 5-hour Energy has been involved in NASCAR racing.

Knoxville Raceway marketing director Kendra Jacobs who feels the sponsorship will elevate the national profile of an event that started in 1961. Jacobs says a title sponsor will help the Nationals remain the richest race in sprint car racing.

Casey’s General Stores will continue as a presenting sponsor of the event. The 56th annual Knoxville Nationals are August 10-13.

(Radio Iowa)