SIOUX CITY, Iowa (AP) – A group in Sioux City plans to distribute 36,000 bright yellow bar napkins that encourage people to avoid driving after drinking in the nights leading up to New Year’s Eve. It’s the latest campaign launched through Mercy Medical Center’s Reality Education Alcohol Prevention Program, otherwise known as REAP. The Sioux City Journal reports the napkins say, “Friends do whatever it takes to stop friends from driving drunk.”

According to the National Highway Traffic Safety and Administration, nearly 10,100 people were killed last year in alcohol-impaired driving crashes. Those deaths accounted for 31 percent of all traffic-related deaths in the U.S.