RUDD, Iowa (AP) – A northern Iowa man will be featured on the back of cereal boxes as part of a promotion for farmers. The Hy-Vee cornflakes box with the picture of Rudd farmer Larry Bortz will be released next month or in December. Four other farmers will appear on other boxes.

Under the headline “Agriculture Works Here,” the promotional ads include a photo of Bortz or the others and point out that “nobody beats the American farmer when it comes to producing food.” The ads direct people to a website, agricultureworkshere.com, where they can learn various farm facts.

The Mason City Globe Gazette says the joint promotion involves Farm Credit Services of America, an Omaha, Nebraska-based, financial services organization, and West Des Moines-based Hy-Vee grocery stores.