Iowa State football coach Paul Rhoads is known for his emotional speeches and he had to prepare another one, on Thursday. Rhoads addressed a luncheon in West Des Moines to promote next month’s “A Ride to Remember” motorcycle event which raises money for the Alzheimer’s Association. It is a cause that is personal to the coach. Rhoads says being involved with the Alzheimer’s Association and meeting people affected by the disease is part of the healing process for him. His mother had the disease and passed away in 2011.

The ride begins at Jack Trice Stadium on June 22nd. It will be the fifth year Rhoads has hosted the event which began with 50 bikes. Rhoads says he is pleased with how quickly the event has grown and remembers being shock whe he saw the number of motorcycles in the parking lot a couple of years ago.

It costs 35 dollars per person to take part in the ride.