Officials with the Cass County Health System have announced a new logo design will be used throughout the health system.  The new logo was developed to better reflect the integrated care provided by all of the health system affiliates – Cass County Memorial Hospital, Atlantic Medical Center, Eye Associates, Southwest Iowa Surgery, and Southwest Iowa Mental Health Center.  The Cass County Memorial Hospital Foundation will utilize the new logo as well.

The current hospital logo was designed by a long-time staff member, Bev Mendenhall in 1987.  Originally used in brown, the logo was updated to blue in 1992, with Southwest Iowa Mental Health Center and the CCMH Foundation using the same design in different colors.  Over the years, Atlantic Medical Center, Eye Associates and Southwest Iowa Surgery all developed individual business logos.  When Cass County Health System was formed in January, 2000, no changes were made to any of the logos. In 2006, a health system text logo was developed, but all the others remained in use, too.

Cass County Health System turned to the Des Moines based branding and marketing agency McLellan Marketing Group for the logo development.