On Line Museum Celebrates Team History, Showcases Extensive Cardinals Collection, Engages Fans

ST. LOUIS, Mo., January 30, 2011- The St. Louis Cardinals Hall of Fame
and Museum debuted a new website (www.cardinals.com/museum) today that
showcases the team’s extensive collection of baseball memorabilia, while
encouraging fans to explore and learn more about the rich 121-year
history of the St. Louis Cardinals.

The web site (www.cardinals.com/museum) includes hundreds of
historical photographs, several fresh virtual exhibits and dozens of
informative videos that go inside the collection and highlight the
biographies of some of the greatest Cardinals in team history. The new
web page (www.cardinals.com/museum) also has interactive elements
designed to encourage fan input and engage fans.

“We wanted to create a place to showcase our vast museum collection,
while giving fans a chance to learn more about the rich history of the
Cardinals,” said Bill DeWitt III, President of the Cardinals.

The Cardinals Hall of Fame and Museum collection is the largest
team-held collection in baseball and is second only to National Baseball
Hall of Fame in terms of size with over 15,000 memorabilia items and
over 80,000 archival photographs. While the museum has been closed since
2008, artifacts from the Cardinals Hall of Fame museum are currently
featured throughout Busch Stadium, including in the team’s front office,
Cardinals Team Store and Cardinals Club, as well as part of periodic
special exhibits within the community.

“This website is a great way for us to further the educational mission
of the museum, while making our collection available to fans all over
the world in a free and fun format,” said Vicki Bryant, Vice President
of Event Services and Merchandising. “Our museum staff and Major League
Baseball did a fantastic job with the designing the web site to bring
the rich history of the Cardinals alive.”

The virtual museum (www.cardinals.com/museum) features several unique
exhibits such as the story of the Cardinals 11 World Championships, Stan
“The Man” Musial and a look at how the Cardinals got their name. The
website also includes a “Question from the Fans” section where fans are
encouraged to give their personal account of games, eras or players.
This interactive ability will allow the team to gather and share
individual experiences as they continue to tell the story of the
organization.

Other sections of the site (www.cardinals.com/museum) include,
“Cardinalographies,” an in-depth look at an era in Cardinals history or
biography of a Cardinals great; “Inside the Collection,” a unique look
at individual items from a special Cardinals moment; and the Cardinals
Museum “Theme of the Week,” where each week the museum will offer a
topic that will be discussed at length.  The site is designed to be
updated often as new chapters in team history are written each season.