Hy-vee grocery stores across the Midwest will honor America’s veterans this Friday, Nov. 11th, by serving them a free breakfast in advance of Veterans Day. Hy-Vee President Randy Edeker says the event has grown in popularity in the past several years, with more than 80,000 free breakfasts served to vets in 2010.

The breakfast buffet is complimentary for veterans, and open to others at a small cost. Some Hy-Vee stores have planned programs, displays, entertainment or other activtities to go along with the breakfast. Serving takes place from 7-a.m. until 11-a.m.